Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES General Electric launched a print push this week, along with new Web video installments, focusing on its message of innovation and how environmental solutions will be part of the company’s growth.
The print portion, created by BBDO, New York, will run in the top 25 U.S. media markets, and in publications such as The Wall Street Journal, Washington Post and Chicago Tribune, among others.
Dubbed “Now,” the text-only ad presents a number of positive steps GE is taking.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in