GE Financial

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

‘Loses’ Wallets
Losing one’s wallet sends most people into a tailspin, but GE Financial Network is purposely “losing” 5,000 wallets across the country in an effort to draw people to its Web site.
During the four-week “Tossed and Found” campaign, the client each day will drop wallets in locations such as hotels, restaurants and sporting arenas in 12 metropolitan areas, including New York, Boston and Stamford, Conn. One in five wallets will be a winner, with prizes that include a $100,000 GE Funds investment account, $12,000 toward a residential mortgage from GE Mortgage and a gefn.com

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in