Gatorade Names CMO

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NEW YORK Gatorade said today that Sarah Robb O’Hagan has been named CMO of the PepsiCo division.

O’Hagan joins Chicago-based Gatorade from Nike, where she spent six years in executive and marketing positions, most recently as general manager of the company’s Western region. She also had been Nike’s marketing director, USA, where she provided category business leadership and brand direction for running, women’s fitness/teen girl sport, tennis and sport culture.

O’Hagan’s resume also includes marketing stints with Virgin Entertainment Group, Atari and Air New Zealand.

Gatorade had been without a CMO since Cindy Alston resigned in June 2007 to spend more time with her family.

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