Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Computer maker Gateway has awarded its media buying account to Interpublic Group’s Initiative following a review, sources said.
Aegis Group’s Carat was the incumbent, having won the business from Initiative in 2003.
Gateway’s U.S. media spending has declined significantly in the past few years as the company has struggled to remain competitive in the personal computer market.
In 2004, Gateway spent $110 million on U.S. ads, according to TNS Media Intelligence. Last year, spending dropped to $55 million.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in