Gateway Exec Exits Company

Gateway director-consumer advertising Barbara Gross has left the beleaguered PC maker.

Gross’s exit follows on the heels of that of director of advertising, Stuart Redsun, who left Gateway in June. Gross reported to David Turner, Gateway’s vp-marketing, who has remained at the company.

Though Gateway shifted most of its advertising in-house earlier this year, the company last week broke TV spots via Siltanen/Keehn, El Segundo, Calif., touting Gateway’s latest PCs, which feature Microsoft’s Windows XP.

Gateway, the No. 4 PC maker in the U.S., is in the midst of cutting 25 percent of its workforce and pulling out of foreign markets as demand falls and a price war takes its toll.