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REDMOND, WASH. Microsoft’s ubiquity in technology will make it an increasingly pivotal player in online advertising, Bill Gates said yesterday.
The Microsoft chairman said the company did not wait too long to commit to the advertising industry, since the business is only now shifting from traditional distribution methods to digital channels. As it does, Microsoft sees opportunities to re-aggregate audiences dispersed across many different channels, from the Web to Internet-powered TV to mobile devices to video games, all of which can be powered by Microsoft software.
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