GarciaLKS to Do Orbis' Bidding

Gains Anglo, Latino Advertising of Bilingual, Online Auctioneer
DALLAS–GarciaLKS has picked up the $3-5 million general market and Spanish-language advertising business of Orbis Online, a bilingual Internet auction site due to premiere in November.
“We’re building a handful of technology-based clients at the agency that are allowing us to understand the opportunity that the Internet represents among the Latin community, and I think Orbis is one of those clients,” said Luis Garcia, managing director and partner of the San Antonio-based Hispanic agency.
Orbis (Latin for “world”), located in Austin, Texas, is a startup Web venture that plans to run online auctions with side-by-side English and Spanish texts.
“This group came together and saw an opportunity to do something in the Internet space that catered to the NAFTA environment, since it’s a trade area that’s already been created,” said Garcia.
General market and Hispanic-oriented television commercials will break in Texas and California in the first quarter...