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SAN FRANCISCO Gap Inc. said it is searching for a media agency to handle U.S. television buying for its three brands, Gap, Old Navy and Banana Republic.
The San Francisco retailer has traditionally handled most of its media buying in-house and through assignments with media buying agencies. Now it is issuing a request for proposals from media buying agencies, a company representative confirmed.
A timeline for the review was not disclosed, but Susan Kettler, Gap’s senior director of media, is handling the review, the representative said.
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