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Gap Inc. has awarded its estimated $350 million global media planning and buying assignments to Omnicom’s PHD.
The bulk of the media outlay is in the U.S., where the brand spent $275 million in 2009, up 28 percent from 2008, when it spent $215 million, according to Nielsen.
A client representative confirmed the PHD win, but offered no other information.
PHD is the U.S. incumbent. Gap last reviewed domestic media duties in 2003, when PHD prevailed. The shop added pan-European chores to the account in 2007 after a review.
Sources
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