Gap, Old Navy Seeking Shops

SRI Handling Search for Direct, Web Help
LOS ANGELES–Gap Inc., traditionally one of the most agency-shy clients in the country, has started a search for one or more shops to help its Gap apparel chain with interactive and direct marketing. Gap’s Old Navy unit also has some business up for grabs, sources said.
Rebecca Weill, a representative of Gap, San Francisco, which handles its advertising and Web site development in-house, confirmed the company is “looking for partners to expand its Web site and online store.”
Select Resources International, Los Angeles, is conducting the review, said sources, and has contacted about 10 shops in New York, Los Angeles, Boston and San Francisco.