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NEW YORK — Gap has awarded creative duties on its adult, kids and baby brands to a startup agency in New York that will be called Laird + Partners, the client confirmed.
Laird begins with two clients: Gap and Donna Karan International, said a representative for the shop. Its founder and president, Trey Laird, 37, previously steered Donna Karan’s in-house marketing efforts, as corporate creative director.
The Gap assignment encompasses traditional advertising, direct mail and in-store marketing, the rep said.
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