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With more than a dozen advertisers getting category exclusivity on NBC’s broadcast of the Winter Olympics next month, competing brands are buying sig nificant amounts of commercial time on other networks.
Advertisers with category exclusivity for the Olympics, which runs Feb. 8-24, in clude General Mo tors (domestic auto), Mazda (foreign auto), AT&T, Visa, Johnson & Johnson (pharmaceuticals), Anheuser-Busch, Coca-Cola, Delta, McDon ald’s, UPS, Home Depot, Kodak, Micro soft and Texaco.
“You have an old-fashioned ad war going on right now in the tele communications category,” said one network sales executive.
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