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Buoyed by distribution gains and the arrival four months ago of Rich Cronin as president and CEO, Game Show Network plans to start its own sales division in January.
Currently, the cable network sells through Columbia TriStar Television Advertising Sales, which sells Columbia TriStar’s syndicated shows and DirecTV.
“They did a great job generating revenue and putting us on the map, but we have grown and need our own department,” Cronin said. “The challenge will be to maximize revenue in a tough market, but because we are reasonably priced and becoming a higher priority for advertisers, it will work.”
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