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NEW YORK As the U.S. videogame industry continues to grow in the next several years, dollars spent on in-game advertising will increase accordingly.
By 2013, marketers will spend a total of $681 million on in-game advertising, up from $403 million in 2008, per eMarketer. During the forecast period, the relative mix of console/PC-based and Web-based advertising will shift slightly toward the latter, with 75 percent of the total spent online in 2013.
Console games are still the king of the hill, but their predominance is being challenged by a new generation of browser-based games.
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