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CHICAGO Sporting-goods and apparel retailer Galyan’s Trading Co. is launching a $30 million national branding campaign next week from Young & Laramore.
The effort focuses on a customer identified as “Seeker,” who continually looks for the latest in product innovations, according to executives at the Indianapolis agency.
The work features products of the future, implying that Galyan’s will be the first place to find such items once they are available.
The multimedia campaign is summarized by the slogan, “What’s next?” and will launch Aug.
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