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The E&J Gallo Winery has chosen Carol H. Williams Advertising to introduce a new Gallo brand of cognac.
The Oakland, Calif., shop, which has focused mostly on campaigns targeting African Americans, will create general-market print ads expected to appear in early 2002.
Agency executives confirmed they were awarded a piece of Gallo business, but did not elaborate. Agency president Carol H. Williams said the relationship with Gallo has been good so far and could expand.
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