Gage Eyeing Deals Beyond Mayer-Douglas

In a move intended to bolster its packaged goods business, Gage Marketing Group in Minneapolis has signed a letter of intent to acquire crosstown promotions agency Mayer-Douglas.
“They’re steeped in packaged goods background,” said Tom Belle, Gage executive vice president.
“We want to add that type of talent and bring those strong skills to our agency.”
Gage is evaluating other deals to expand its expertise and broaden its reach. The agency is talking to Internet specialist agencies in the Midwest, Belle said, and has contacted undisclosed marketing agencies on the East Coast about ways for it to establish a presence there.
Mayer-Douglas, which Belle called a “small but highly regarded” agency, boasts clients including ConAgra’s Healthy Choice and Banquet brands and Hunt-Wesson’s Orville Redenbacher and Swiss Miss products.