FX Builds on Buzz to Herald Return of Hit Series

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Its season premiere is three months away, but FX is already stoking the fire surrounding its hit drama, The Shield.

A TV campaign breaking this week trumpets the program’s second season, which begins Jan. 7. Created in-house by the cable network, the effort includes black-and-white TV spots directed by Albert Watson, a photographer known for his stark celebrity portraits. The ads seek to capture the essence of each character on the show, beginning with rogue cop Vic Mackey, played by Michael Chiklis.

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