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By Teresa Andreoli
NEW YORK–The Future Channel, a new cable network, has awarded its estimated $5-10 million account to Korey Kay & Partners.
The New York agency was selected after a review that initially included Oppenheimer Advertising, Earle Palmer Brown and Charron, Schwartz & Partners, all in New York, according to Avery Kay, chairman of the Miami-based client.
Korey Kay’s assignment will include creative responsibilities, media buying and planning, direct marketing, logo design and some promotional work.
It will also be involved in developing the channel’s Web site and perhaps conceiving some Web ads, said agency chairman Allen Kay (no relation).
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