FusionOne: Timing Is Everything

Black Rocket Explores the Everyday Hazards of Being Out of Sync
SAN FRANCISCO–FusionOne, a new service that simultaneously updates electronic devices with information, recently launched its first campaign, aimed at young mobile professionals.
The print and TV ads, via Black Rocket of San Francisco, point to the San Jose, Calif., client’s strengths, showing the bad things that can happen when events aren’t properly timed.
“We had some pretty specific objectives, but we realized you can’t do everything in 30 seconds,” said Don Albert, vice president of marketing and sales for FusionOne, whose service allows users to update information simultaneously on their computers, cell phones and handheld devices.