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Fusion Idea Lab has opened an office near Los Angeles in an effort to attract West Coast clients.
The Santa Monica, Calif., office of the Chicago-based boutique is equipped for a staff of five, which Fusion is now seeking to hire, an agency executive said.
“We’re going after several new accounts and it’s more attractive for many L.A. clients to have a shop close to them,” said Michael Oberman, the agency’s president and partner.
The decision to expand to the West Coast is not just for new business but to service existing clients.
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