Furr’s, LOOMIS make it official

After giving The Loomis Agency a series of projects, cafeteria chain Furr’s Family Dining has hired the shop as its agency of record.

“These guys have jumped through hoops … while making the cash register ring,” said Furr’s president and director of marketing Danny Meisenheimer.

The Dallas agency began working with the local client last August. Since then, Loomis has developed two television commercials, an in-store kid’s promotion and a holiday campaign. The latter was credited with boosting same-store sales by more than 14 percent over theprevious year.

“This is a great win for us on a lot of levels,” said Mike Sullivan, Loomis’ president.

The agency will launch a “Fresh new faces at Furr’s” campaign with television and radio messages in April.

Furr’s major media spending last year was just under $2 million, per CMR.