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Charlotte Agency Wins Expressions’ Creative, Media Assignments
ATLANTA–The Charlotte, N.C., office of Anderson Communications Group has been named agency of record for Expressions Custom
Furniture, a retail subsidiary of Century Furniture of Hickory, N.C.
Total capitalized billings for the first year are estimated at $4 million, according to the agency, which maintains its headquarters in Hilton Head, S.C.
Anderson will be responsible for strategic planning, branding, database marketing, promotional support and franchise development. Creative executions will include print, broadcast, direct mail, collateral and Web site design.
Anderson will handle corporate media buys as well, with stores owned by franchisees having the option of using the South Carolina shop or an agency of their choice.
According to client vice president Bob Berman, the furniture retailer spoke with about a dozen agencies both inside and outside the Carolinas before narrowing the field to three Charlotte finalists.
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