The Funniest Fake Ad at Cannes This Year Is All About Porn (Or Is It?)

Alberto Belli's inspired short

CANNES, France—The Cannes Lions festival is mostly about real advertising, but once in a while the fake stuff sneaks in.

And in that category, none was better this year than "It's Not Porn," a video screened at the Saatchi & Saatchi New Directors' Showcase in the Palais on Thursday, where it was loudly cheered. Director Alberto Belli made the piece almost a year ago, but it got a whole new audience this week.

We won't spoil it—check it out below.

"I had heard a lot of stories from friends who are actors about the stuff they have to do on auditions," Belli told Shoot about the inspiration for the film. "Then I was watching TV one day and I wondered about a girl in a sex scene. What would she tell me if I asked her how she got the role? I thought it would be funny to play with that concept."

"It's Not Porn" isn't Belli's only viral success. He also made "For Your Consideration," a spoof of Les Misérables and actress Anne Hathaway's pursuit of an Oscar nomination.

See that one below.