Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO The Wisconsin Dells Visitor and Convention Bureau broke a $4 million summer campaign this month from Boelter + Lincoln.
A 60-second commercial and two 30-second TV spots carry the tagline “Where the fun comes naturally,” according to a WDVCB representative. The work from the Milwaukee agency is airing in Chicago, Milwaukee and Minneapolis and replaces the tagline “All roads lead to fun.”
Boelter also created an infomercial that focuses on the amusement park’s boat rides, golf courses, sandstone bluffs and other features.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in