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DDB uses Iggy Pop’s lively song “Wild Child” in the third year of its “Be a hero” campaign for FTD.
A fresh pool of five 30-second TV commercials from the Chicago shop breaks Monday during prime time and is geared toward the Thanksgiving holiday.
The campaign continues to be built around classic rock songs. Last year’s spots for the Downers Grove, Ill., company featured “Into Your Arms” by the Lemonheads. The agency’s work the first year used David Bowie’s “Heroes.”
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