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Former Splits With Doner; Latter’s IPO Expected to Pump Spending
CHICAGO-FTD Corp.’s Internet-based spinoff, Ftd.com, plans to spend the “predominant portion” of an estimated $90 million raised in an initial stock offering on advertising and promotions, and is reportedly looking for an agency to handle the cash, the company and sources said last week.
Also, FTD is expected to hand what has been a $16 million account to a new shop, having split with Doner, Southfield, Mich.,
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