Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The Federal Trade Commission has created some very bad ads. The agency did it intentionally, to show mortgage companies, real estate agents, home builders and lead generators what kinds of mortgage-related claims could land them in trouble with the FTC and the Consumer Financial Protection Bureau.
Along with the mock ads, the CFPB and FTC said they are sending warning letters to more than 30 mortgage lenders who have ads that might be misleading consumers. In the letters, the companies were advised to review ads to make sure they are in compliance with the Mortgage Acts and Practices Advertising Rule and FTC regulations.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in