FTC Considers 3rd Party Review for Alcohol Ads

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Feds Want ‘Self-Regulation That Has Teeth’; Single Code Floated
WASHINGTON, D.C.–Clues surfaced last week about the contents of a congressionally ordered Federal Trade Commission report on alcohol advertising and underage drinking.
FTC officials may recommend that alcohol marketers establish a third-party board to review advertising complaints, said C. Lee Peeler, associate director of the FTC’s Division of Advertising Practices, at a meeting of the National Association of Attorneys General. “Those are issues we have covered in the report,” Peeler said.




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