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Fruit of the Loom is leaving Texas for Colorado—at least to get its ads.
The Boulder, Colo. office of Crispin Porter + Bogusky has won Fruit of the Loom's creative and media business after a review, a representative for Fruit of the Loom has confirmed.
The brand's media spending exceeded $32 million last year, according to Nielsen. That figure does not include online spending, however.
Four finalists competed for the business: Crispin, Draftfcb, Arnold and Grey, the rep said.
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