Frugal Generosity

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Cutting against the grain of gloomier forecasts, polling by Information Resources Inc. last month found 74 percent of respondents planning to buy at least as many holiday presents as last year. Sixty-three percent intend to buy at least as many expensive gifts.

But they’ll try to stretch their holiday dollars: 56 percent will “take advantage of sales or promotions seen on TV or heard on the radio”; 53 percent will use more newspaper coupons. They’ll adopt a similar strategy when it comes to food, as 91 percent plan to use “at least some private-label products to prepare their holiday meals.”

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