FROGGER’S CASTING CALL

Uh, oh. That persistent frog from the video-game Frogger is back—and is still jumping into the paths of cars and crocodiles.

A new TV and print campaign for Hasbro Interactive’s Frogger 2: Swampy’s Revenge, by Griffin Bacal in New York, shows the frog dodging a slew of wacky foes.

“No matter how dangerous the adventure,” says the voiceover in one spot as an animatronic frog leaps before a car and is taken by stretcher to a hospital emergency room. “No matter how villainous the villain.” (Frogger—now with a head bandage—jumps into a croc’s mouth and appears on the stretcher again.) “He’ll risk it all!”

In the end, a doctor stands over Frogger’s bed as the heart monitor dies to a straight line. “I think we lost him,” she says—then Frogger’s tongue shoots out, zapping the monitor back to life.

Gerry Lantz, worldwide account director on Hasbro at Griffin Bacal-DDB, said inspiration for the effort “comes right out of the game.” He noted that the “iconic” nature of Frogger helps substitute for a specific tagline. “Frogger kind of speaks for himself,” he said.

TV broke late last month on cable stations such as TBS and USA. Print is running in magazines such as People and Entertainment Weekly.