Frito-Lay Names Chief Marketer

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DALLAS In its second major management change this week, Frito-Lay today named Jaya Kumar chief marketing officer for the company’s North American operations.

Kumar, 42, was previously group vice president of insights, innovation and shopper marketing. Under that title, he shared supervision of Frito-Lay’s marketing with Lora DeVuono, group vice president in charge of brand marketing and advertising.

DeVuono has resigned, the company said; she could not immediately be reached for comment.

Albert Carey, 54, on Monday was named president and chief executive of Frito-Lay, a division of PepsiCo.

Kumar,







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