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DALLAS Frito-Lay is talking with Omnicom Group agencies other than incumbent BBDO about working on its Tostitos brand, the client confirmed.
The business is worth more than $50 million, sources said.
“Consistent with PepsiCo’s move a year ago to bring all its creative work under the Omnicom family of agencies and provide the company with the greatest possible pool of talent, Frito-Lay is talking about its Tostitos work with both [incumbent] BBDO and other Omnicom agencies,” said client representative Charles Nicolas.
Nicolas
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