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In an effort to expand sports tie-ins for its Tostitos brand, Frito-Lay today launched a contest inviting tortilla lovers to submit their tailgating stories online. Former NFL star Eddie George was tapped as the contest’s celebrity judge.
“Beat My Tailgate,” which runs through November, asks consumers to share their pregame ritual via a photo and short description at Tostitos.com. George and a panel of Tostitos judges will select five finalists based on creativity, team pride, theme and presentation of ideas.
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