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When Activision launched its Skylanders: Spyro’s Adventure video game last fall, they—and game developer Toys for Bob—banked on its kids appeal by having players purchase toy action figures to access certain characters in the game. Now Activision is once again connecting digital and offline for the rollout of an exclusive online minigame, Skylanders: Spyro’s Universe, in partnership with Frito-Lay.
When consumers pick up one of the three specially marked Frito-Lay variety packs—the Multipack Classic Mix, Multipack Flavor Mix or Multipack Adventure Mix—they’ll get a code to punch in online to see if they've won one of the game's action figures and access the minigame.
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