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They’re beautiful. They’re friendly. And they do all they can to help people in need.
They’re search dogs, and they help relay the message in the first pro bono effort by Young & Rubicam, New York, for the National Disaster Search Dog Foundation.
NDSDF rescues dogs, provides training, pairs the animals with fire fight ers and handlers free of charge, and the dogs and handlers train for Federal Emergency Management Agency certification and beyond.
The work includes four print ads and a TV spot to be filmed later this year.
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