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Medical Specialist BBK Unveils TV and Radio Effort for the Massachusetts Dental Society
BOSTON–Featuring a bear that cannot bite and a beaver that is unable to chew, the first advertising campaign from the Massachusetts Dental Society broke last week.
Created by BBK in Newton, Mass., the television and radio effort aims to position the organization as a consumer resource that provides answers to dental health questions, said client representative Margaret Quinlan. Ads use the tagline, “Make sure your dentist is a member.”
A 30-second television spot shows a beaver with stained, unhealthy teeth unable to chew on a small stick.
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