Broadcast Production Chief Finally Joins McCann
NEW YORK–Peter Friedman, head of broadcast production at Nike, has resigned from the shoe and apparel maker to join McCann-Erickson in New York, effective next month.
Friedman left the now-defunct Wells Rich Greene in early 1997 to join Nike, working with both Wieden & Kennedy, Portland, Ore., and Goodby, Silverstein & Partners, San Francisco. He joins McCann, which had courted him for nearly a year, as its new director of broadcast production.
“Peter has a stellar reputation and a great talent and fits into the McCann culture, which doesn’t support destructive egos,” said Nina DiSesa, chairman and chief creative officer of McCann’s New York office.
Friedman, 48, joins McCann as a senior vice president, and will oversee TV production activities across a broadcast-heavy client list that includes Sprint, Gateway and MasterCard.
He takes over from Danielle Korn, who ran the department on an interim basis since the death of Carole Cohan in 1996. Korn will continue as manager of broadcast operations, reporting to DiSesa.
DiSesa approached Friedman about the vacancy in January, but he was not prepared to return to New York at that time. “There are only a few people of his caliber. I was willing to wait,” said DiSesa.
Friedman cited McCann’s recent new business successes and his desire to move back to New York to be closer to his family as the primary factors driving his decision.
“McCann is a big agency that does great work,” said Friedman. “Their MasterCard campaign is a great example.”
Friedman has also worked at Saatchi & Saatchi and started the commercial division at George Lucas’ Industrial Light & Magic.
His departure comes at a time of staff turnover at troubled Nike. Global ad director Geoffrey Frost left the company a few months ago, and Nike USA ad director Chris Zimmerman has become global advertising director for Nike Golf Co. [Adweek, Dec. 7].