Fricks/Firestone Is Now Just Fr!x

Independent shop Fricks/Firestone Advertising has changed its name to Fr!x, said the Atlanta agency’s CEO, John Fricks. The 17-year-old shop also has named William Glass, formerly svp, business development at Allen & Gerritsen in Watertown, Mass., its COO and launched a public relations unit called Fr!xation. Ellen Adair Wyche, who had been an account supervisor for The Ritz-Carlton, was named president of the unit.