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The Richards Group here has been named the first agency of record for San Antonio-based Desert Glory, a grower of greenhouse tomatoes.
Desert Glory marketing director Bryant Ambelang said three other undisclosed Texas agencies were considered as part of a review launched in May. He estimated initial spending at about $3 million.
Ambelang previously was brand manager for Campbell Soup Co.’s Pace Picante sauce. He joined Desert Glory last October.
Richards will be responsible for marketing Desert Glory’s Nature-Sweet tomatoes.
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