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DALLAS Graham Group Interactive has landed online marketing duties for the regional tourism office of France’s Alsace, Burgundy and Champagne-Ardenne (ABC) provinces, the shop said.
The Metairie, La., unit of the Lafayette, La.-based Graham Group won the three-year contract for the business in a review with undisclosed contenders. Annual billings are less than $1 million, according to shop account supervisor and site coordinator Daniel Bourgeois.
Graham is charged with making the three provinces, which are located in France’s Northeast region, attractive to American tourists as destinations, not just places to pass through while exploring the country.
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