Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
This is the story of an accident and a fight. The accident created what is today a $5 billion industry—and that kind of money explains the fight. So we’ll take this in order, then.
As legend has it, way back in 1700 a French monk named Dom Pérignon, cellar master of the Abbey of Hautvillers in Reims, made the mistake of corking his wines before they were fully fermented, allowing carbon dioxide to build up inside.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in