The French

connection
Pat Fallon
sells his agency
to Publicis.
See page 4.

Kansas City Chief
Brooker to Lead Creative at BE&P
Brian Brooker is leaving Texas to return home to Kansas City, Mo. The former group creative director on Southwest Airlines for GSD&M has been hired as president of the ad division and chief creative officer at Barkley Evergreen & Partners. See the story on page 5.

CEA NAILS
IMPROVENET
Campbell-Ewald has been named agency of record on ImproveNet’s $20 million account. The California-based home improvement Web site is preparing to go public later this month. It parted ways with Left Field, San Francisco in the fall.
See page 6.
TECH TAKES
OFF AT HSR
HSR Internet
Services has hired an ex-Oracle Internet solutions manager to help boost its technical capabilities. Director of operations Greg Holliday joins agency partner Michael Hensley at the helm of the Cincinnati shop’s
e-business division.
See page 6.
buggin’ at
northlich
EcoSmart has selected Northlich as its agency for the launch of its debut brand Bioganic. A campaign for the insecticide, made from natural plant and tree oils, will break nationally in April. The focus
will be on Bioganic’s safety and efficacy.
See page 8.
LENSMAKER
SEEINg 6
Wesley-Jessen is
looking at six shops for its $7-10 million account marketing tinted contact lenses. Three Midwest shops are pitching against New York agencies.
See page 5.
Supe’s on
OK, we were wrong:
The game was great. But can the same
be said for the
advertising that aired during Super Bowl XXXIV? To answer that question, Adweek commissioned an exclusive viewer poll, with surprising results. Plus, our Monday-morning quarterback, Barbara Lippert, critiques the big-game ads.
See page 20