Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
As expected, Freightliner Corp., has begun a search for new advertising agency, following its split with longtime shop Young & Roehr, Portland, Ore. [Adweek, April 19].
The Portland-based truck manufacturer is looking for a shop to handle its corporate and business unit accounts. It plans to boost ad spending to approximately $10 million, according to company executives.
Specifically, Freightliner is looking for a shop with business-to-business advertising experience and automotive expertise. The selected agency must have capitalized billings of $30-100 million, have a Portland office and be able to service its East Coast business.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in