Freeze Frame

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Seeking an unconventional approach, New York agency Merkley Newman Harty hired two photographers from Iceland to shoot a new TV and print campaign for Oxford Health Plans.
Known for snapshots of pop stars such as Green Day, Einar Snorri and Eidur Snorri (no relation) also have dabbled in TV advertising. Typically, they shoot stills and transfer the images to film. For Oxford, however, they shot film and edited out frames to achieve a picture-book feel.
One spot (shown here), which broke this month, shows three children playing on a swing set.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in