Freestyle Seeks to Boost Progressive Online Sales

NEW YORK — Freestyle Interactive has launched a three-month online campaign for Progressive Insurance in an effort to drive traffic to the company’s Web site and bolster online sales.

The effort, running on sites like Golf Online, AmericanBaby.com and MSN Carpoint, uses contextual ads that carry relevant messages to specific online audiences.

In addition to the ads, the San Francisco i-shop plans to debut a series of Webmercials for the Mayfield Village, Ohio-based auto insurance group. The short animated ads designed specifically for the Web will appear on variety of personal interest sites, including CBS Marketwatch and Salon.com.

The budget for the campaign was not disclosed.

Doner in Southfield, Mich., handles traditional advertising for Progressive, which spent about $125 million in measured media last year, per CMR. Currently, a new $5-10 million, five-year project for Progressive Insurance aimed at teenagers is up for grabs. Odiorne Wilde Narraway & Partners in San Francisco and New York shops DiMassimo Brand Advertising and G Whiz, a Grey Global Group company, are vying for the assignment, according to sources.