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FreeScore.com is launching a campaign from Dailey & Associates that personifies credit scores.
The “Three Score Guys” series, which is running in addition to the company’s commercials starring Ben Stein, stresses the importance of consumers getting their scores from all three credit bureaus: Experian, TransUnion and Equifax.
In one spot, a man trying to buy a car finds out one of his scores is “going to be a problem” when the dealer researches his credit and finds two high scores — shown as fit leotard-wearing guys — and a low score, portrayed by a dumpy, ear-picking guy who wears a horror-movie hockey mask.
“This campaign reminds people that checking one score is not enough,” said Phil Sandler, vp of marketing of FreeScore.
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