Freebairn & Co. To Turn On Trade To Norit in the West

ATLANTA-Freebairn & Co. here landed the estimated $500,000 trade ad account of Norit Americas Inc., its first new business win since merging with WHM&G in July.
“We have a good solid base of business-to-business accounts here,” said agency executive vice president Tim McClelland. “It was a natural fit for us.” He said the client reviewed several undisclosed shops and chose Freebairn based on its account planning approach.
Freebairn will handle trade advertising, direct marketing and sales support for the client in the U.S., Canada and Latin America.
Norit, a maker of activated carbon used primarily in water purification, is based in the Netherlands, with Western Hemisphere headquarters in Atlanta. -Katy Eckmann