Free 'Look-Ins' to NFL Online Games

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NEW YORK The National Football League has, for the first time on a mass audience basis, offered what it calls live “look-ins,” or free views of portions of some of its online games.

As the NFL continues to battle with cable operators who refuse to carry the NFL Network, the league is offering these free views to households that do not have access to it.

“We created an eight-game package so we could experiment digitally with these games,” said Brian Rolapp, svp of digital media, NFL.



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